The primary goal of Flexovit is to provide our customers with what they want most of all, meaningful benefits. We recognize that a customer’s problems translate into cost in one form or another, and reducing that true cost is the biggest benefit that a manufacturer can provide.
Just as manufacturers have different capabilities, customers in different industries have different needs. For customers, finding a manufacturer that can satisfy their specific needs can be difficult. For manufacturers, dedicating resources to satisfy a select group of customers can be demanding. This is the foundation for the manufacturer taking a “Market Segmentation” approach – matching the manufacturer’s capabilities with the customer’s unsatisfied needs.
Flexovit has successfully developed products for specific industries before. The Foundry and Railtrack industries are examples of market segments for which we have developed cost saving products specifically to solve their toughest applications. These products have helped distributors deliver repeated value to their customers and have proven that Flexovit can design responsive products to meet needs of specific market segments. The commitment to new product development for unique applications is another example of Flexovit leading the abrasive industry in authoritative sales and service.
We are now taking that to the next level by committing ourselves to serving the various customer types within another specific industry – Petrochemical / Oil & Gas. This economically critical industry has been in the headlines quite often of late, and it presents a unique opportunity for Flexovit and our distributors to offer our high quality, American made products under an industry-specific brand name. We are calling this exciting new product offering “Black Gold”, and the highly anticipated program launch is August 2012!
The NEW Black Gold program has been designed to cater to each of the four primary segments in the Petrochemical / Oil & Gas industry: pipeline manufacturing, pipeline maintenance, the fabrication of modules for offshore oil rigs, and the maintenance of the rigs themselves. Working closely with end-users in this industry, Flexovit’s Research and Development group has developed a highly engineered product offering that will offer the ultimate combination of customer benefits – superior product performance AND cost reduction!
The Black Gold program is comprised of four distinct product categories, in all of the popular diameters, ranging from 4-1/2” to 9” (114 mm to 229 mm). The four product categories are:
Black Gold Grinding Wheels (1/4” thick, Type 27) are manufactured with premium zirconia alumina (ZA) grains and advanced resin bonds. These wheels provide superior performance for the most demanding applications in the Oil & Gas industry. Black Gold grinding wheels are designed for a wide range of applications, including platform fabrication, weld removal, beveling, and edge grinding.
Black Gold Combination Wheels (1/8” thick, Type 27) incorporate a blend of zirconia and ceramic abrasive grains for extremely long life and rapid cutting action. These wheels are designed specifically for the toughest grinding and cutting applications, such as root pass grinding and pipe beveling.
Black Gold Cutoff Wheels (0.125” thick, Type 27) for cutting, notching, and root pass grinding on pipeline and for pressure vessel fabrication. The 0.125” thick wheel has long been an industry favorite for these applications.
Black Gold Thin Cutoff Wheels (3/32” thick, Type 1 and Type 27) offer an extended number of cuts by resisting premature wear that may result from the extreme conditions found in the Petrochemical / Oil & Gas industry.
Flexovit is going to promote the new Black Gold product offering to the industry in a variety of ways.
Industry-specific trade journals and trade shows offer a direct line of communication to this market segment. To compliment these programs, we have developed a unique point-of-purchase program that we will be launching in August. The POP program will include a “Black Gold” oil tower-shaped point-of-purchase display, (prototype shown) banners, and posters. Our Marketing department is ready to help you promote the Black Gold program with custom flyers at your request.
The oil and gas industry is critical for North America’s current and future economy, and North American customers will take a sense of pride in using American made products in the recovery and processing of this valuable commodity. We have consulted with Petrochemical / Oil and Gas industry leaders while developing this program, and we are now on the verge of introducing Black Gold across North America. To learn more about this exciting new product offering, please contact your local Flexovit representative today!
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